
Industry: Automotive & transportation

NASCAR Racing Team Leverages Siemens Software for Competitive Edge
Hendrick Motorsports
Hendrick Motorsports, a renowned NASCAR® racing team based in Concord, North Carolina, employs Siemens Digital Industries Software solutions—NX, Simcenter, and Teamcenter—to enhance performance and reliability in their racing operations.
Challenges
- Design Compliance: Create and test a fleet of cars that meet strict NASCAR regulations.
- Data Accessibility: Improve access to data to maximize time spent on analysis and innovation.
Keys to Success
- Digital Backbone: Establish a robust infrastructure using Teamcenter.
- Collaboration with Siemens: Work closely with Siemens to optimize new tools with each software release.
- Comprehensive Software Utilization: Take full advantage of the Siemens software portfolio.

Results
- Rapid Development: Quickly develop new parts and assemblies that improve performance.
- Design Optimization: Use NX to evaluate multiple options and refine designs.
- Efficient Data Mining: Leverage the digital backbone for faster and more reliable access to data.
As Engineering Manager Tad Merriman stated, “If we can take advantage of rule changes faster, we can develop and implement new ideas quicker, leading to race wins. Siemens Digital Industries Software gives us a competitive advantage.”
Hendrick Motorsports has integrated Siemens software since the early 1990s, transforming their operations by streamlining design, simulation, and manufacturing processes. The digital backbone established through Teamcenter enables them to efficiently manage data across various aspects of their racing program.
Conclusion
Hendrick Motorsports continues to demonstrate that leveraging Siemens Digital Industries Software solutions significantly contributes to their success on the track, allowing for rapid innovation and enhanced performance.







