Consumer Products and Retail

Startup Exept uses Simcenter Femap with Nastran to develop monocoque frame for road bikes in a virtual environment

Product: Femap
Industry: Consumer Products and Retail

Siemens solution enables EXEPT to go from concept design to product launch in less than a year

Developing the custom monocoque

Until recently any cyclist who wanted to buy a new bicycle had two options: Either purchase one of the big brands with a monocoque frame that is available in a fixed range of sizes with performance based on stiffness by weight, or a tailor-made frame manufactured with the tube-to-tube technique. This kind of bike has tubes that are cut, welded and wrapped with carbon fiber around the joints (knots), with the inevitable drawbacks in stiffness.

Now the Italian startup EXEPT, which is based in Savona, is providing a third way. It has developed a process that combines the benefits of both traditional approaches to create tailor-made monocoque frames. The custom monocoque technique invented by EXEPT uses movable molds to cast monocoque frames without any carbon fiber dis-continuity so it can be made to order for each cyclist.

“The key to economic sustainability in bike production is the cost of tooling,” says Alessandro Giusto, who is the co-founder of the company and the innovation and simulation manager. “A mold may cost up to €50,000 to 60,000, therefore only the big brands can reach volumes large enough to make a mold for each size. Instead, we have developed an innovative technology to build all sizes with one adjustable mold.”

The biggest Italian brand makes 15,000 high-end bikes a year, while EXEPT’s business plan calls for producing up to 3,000 pieces annually in five years.

All-round expertise

The movable mold concept was developed by the three founders and reflects their passion for bicycles. Giusto previously worked at Continental, a global leader in tire manufacturing, and also had experience in aerospace and the design of car-bon components for the sporting goods business. The second business partner, Alessio Rebagliati, is a colleague from Continental, while the third founder, Wolfgang Turainsky, is a German engineer who used to work for a Spanish manufacturer of bike components.

It took two years and two prototyping cycles to make prototypes that proved the feasibility of the custom monocoque process. Prior to being analyzed with simulation and finite element method (FEM) tools, the first frame was given to a former cycling professional for testing. Once the firm received his technical approval, EXEPT presented the project to an investment fund (Focus Futuro), which provided the necessary resources to move on to detailed design, testing and certification.

“The bike was designed from the very start according to the new concept,” Giusto says. “However, we did not focus on car-bon fiber initially, as composite material design is a complex activity that is a full-time job. Once we got the funds to finance our innovative idea, we could quit our previous jobs and plunge into the new enterprise.”

The pretest on the first prototype in May 2018, which was developed with just three months of design, confirmed the results of simulation and reassured Giusto and his partners they were ready to launch the bicycle at the Eurobike show in July, 2018.

Foolproof decision

In his experience in engineering companies in the aerospace and sporting goods industries, Giusto had the opportunity to learn and appreciate Simcenter™ Nastran® software, specifically the finite element modeling, and the pre- and postprocessing environment of Simcenter Femap™ software from Siemens.

“In aerospace, Simcenter Nastran is a de facto choice and we also used Simcenter Femap in our company,” Giusto remembers. “In six years, from 2007 to 2013, I acquired advanced skills with these tools, then I was in charge of the calculation department at Continental, where nonlinear analysis is performed using totally different tools.”

As a result, when the EXEPT project began, Giusto immediately reactivated his contacts with Siemens. “We did not need comparative analysis or benchmarking,” he says. “I knew we needed Simcenter Nastran, and the quality/price tradeoff for Simcenter Femap was excellent. All I had to do was call Siemens to explain our requirements and get an adequate offer, which we accepted immediately.”

EXEPT purchased a node locked bundle that incorporates Simcenter Femap with Nastran Basic in a single, integrated solution.

The EXEPT team initially worked with pencil and paper, proceeding by increasing levels of complexity to identify the loads that acted on the structure. The next stage was the development of the first simplified FEM model.

“We made a very simple model; in aero-space, they call it Global FEM, which is made up of one-dimensional elements (bars), and we investigated the load properties of these tubes in different riding, braking and impact conditions,” Giusto explains. “This approach is very useful as it provides quick feedback for each frame section. Then we moved on to a model of isotropic material, simulating an aluminum frame with constant thick-ness, and using the information from the Global FEM, we identified where we should decrease or increase the cross sections to optimize stiffness and weight. Finally, we worked on the geometry, which was re-meshed with four modifications to increase stiffness by 27 percent. This was done by just addressing the geometry!”

The carbon challenge

After optimizing the frame stiffness, the EXEPT’s engineers focused on carbon design. To define the ply book, also known as the lamination sequence, Giusto adjusted the structure 82 times, achieving extraordinary results.

“Compared to the initial stiffness of the nonoptimized prototype, we increased torsional stiffness by 150 percent while increasing the monocoque weight by only 12 percent,” Giusto says. “In this phase, Simcenter Femap offered huge benefits in terms of time and costs, enabling us to test and analyze the layering and direction of fibers only in the virtual domain, without increasing the quantity of material used.”

EXEPT executed an in-depth comparative analysis of the performance of more than 800 stock frames (in stan-dard sizes) developed and sold in the past three to four years in order to identify and achieve high-end stiffness and weight targets.

“The first nonoptimized frame we made was the third-best in terms of stiffness out of 800 frames we analyzed,” Giusto says. “We pushed stiffness so far that we decided to reduce it afterwards for road tests, to find the best tradeoff between stiffness and rideability. You know, reducing an optimized parameter is much easier than increasing it.”

At the end of June 2018, the excellent performance of EXEPT’s custom monocoque and the reliability of Simcenter Femap simulations was confirmed and certified with tests by an independent German laboratory: The deviation between real test and simulation was below 5 percent.

Giusto highlights how using Simcenter Femap accelerated the development of new frames: “We purchased Simcenter Femap with Nastran in September 2017 and started to laminate carbon in January 2018, delivering the ply book at the end of March. With Simcenter Femap, it took less than three months for over 80 iteration cycles. Just consider the average lead time for a brand bike is two years. We launched our model in July, having started to work on it less than one year before.

“All of this was possible only thanks to simulation; we made no physical iterations. No one in the cycling industry in Italy currently has comparable tools. At the beginning we contacted the engineering departments of big brands to present our concept; they have a conventional approach because they never develop a frame from scratch. They start with the expertise of their carbon supplier and rely on external partners for the subsequent development.”

Combining software and services

Giusto has no doubts when asked to list the key benefits of Simcenter Femap: “The key success factor is postprocessing. Simcenter Femap is definitely the best of all postprocessing engines I have used in my career. Simcenter Femap with Nastran has a complete environment for linear stress analysis of composites structures, which is suitable for our tasks. The Siemens software allows us to query the model and extract as much information as possible from structures like our frames; for instance, using free-body analysis to identify the interplay of forces inside the structure.”

The clear and intuitive visual display of Simcenter Femap helps the user under-stand the model better and provides advanced reporting tools for data extraction. As a result, the model construction is intuitive, fast and lean. “When I started to work full time with Simcenter Femap and Simcenter Nastran to simulate our frames, I did not start from scratch, but still I needed some training to refresh my memory after seven years using different software. Anytime I have a problem, I just have to pick up the phone and the engineers are always ready to answer questions to my full satisfaction. They can indicate the best way to approach analysis with a limited budget while using the best-fitting software configuration for our needs, regardless of the situation.”

With the advanced FEM capabilities of Simcenter Femap, EXEPT can execute sophisticated and critical simulations, static and dynamic tests, and simulations of complex mechanical events like falling and impact.

The ProJet MJP 3D Printer Saves Citizen Watch Time and Money

Product: MJP Printing
Industry: Consumer Products and Retail

3D Systems’ ProJet® 3500 HD 3D Printer Saves Citizen Watch Time and Money
“With the high-precision 3D printed mock-ups of our wristwatch designs, we improved quality and saved three times the installation costs of our ProJet MJP within six months.” — Mr. Naito, Product Development, Citizen Watch

Citizen Watch introduced its first wristwatch in 1931. Since then, Citizen has grown into the global brand it is today, and earned a strong reputation through innovative products like the ‘Eco Drive’, which converts light into electrical energy, and radio-controlled clocks that use standard radio waves from an atomic clock to update to the correct time within 1 second every 100,000 years.

To maintain their confidential development strategy, Citizen relies on an in-house prototyping division. Before getting their 3D printer, Citizen used NC lathes in their machining center to create mock-ups of final watch designs and assembly jigs. Because this type of machining frequently adds costs and timeline delays, however, Citizen decided to explore their options in 3D printing to reduce the time and money their development center spent on prototypes.

Going from a designer’s sketch to a prototype involves repeated design reviews and adjustments, and machining a new prototype following each suggested change takes huge amounts of time and money. Since timeline restraints limited the number of verification models that could be made, Citizen could not explore all their ideas with machining. This limitation pushed the company to investigate 3D printing as a way to give its designers more time to thoroughly review designs during early stages so they could produce better final designs.

Of the ten 3D printers Citizen evaluated, 3D Systems’ ProJet MJP (MulitJet Printer) HD printer was the only one that satisfied all of their needs. The 3D printer produces durable, high-quality plastic parts using MultiJet Printing technology, and 3D Systems’ robust, UV-curable VisiJet® materials in an assortment of colors. With a net build volume of 11.75 x 7.3 x 8 inches, the printer provides a high speed print mode and delivers high definition prints with exceptional detail precision and surface quality.

Citizen ended up using its ProJet MJP for more than prototyping, however. “Since the VisiJet material can be dyed or painted, we can quickly and easily evaluate mock-ups that have the look of a finished product,” said Mr. Naito of Citizen’s Technical Development Division. “We saved three times the installation cost of our ProJet within six months, and it has helped us spot problems with physical models that we couldn’t see with CAD alone. We can now fine-tune and improve products before following through with the final mock-up, which has led to improved quality and valuable reductions in time and cost.”

Citizen is also using their MJP printer to magnify and print tiny structural parts at three times their actual size to examine their movement and invent new assembly jigs. Before getting its 3D printer, Citizen produced one variety of assembly jig. Since getting its ProJet, however, Citizen has created new jig candidates, enabling Citizen to make the best-suited shape for the required fit in the shortest amount of time. The MJP printer has transformed a 20- to 30-day process into overnight production and has been seamlessly incorporated into Citizen’s workflow as a powerful development tool.

“If nothing else, the ProJet MJP has an extraordinarily high level of precision, which is extremely important when piecing together small watch assemblies,” said Mr. Naito. “But the ProJet has other significant advantages as well. There is minimal distortion, warping, or variation in batches, and the surface quality is superb, with fine details and sharp edges. The material is of a higher quality, stronger and less brittle than competitors’ and has easy post-processing, with the ability to melt wax away. It’s also exceptionally easy to use. Even a beginner can master it in two to three days.”

3D printed jig helps Citizen watch rapidly assemble its products

Citizen’s 3D printer went into immediate operation and is now used by many of Citizen’s designers. It has made the company’s operations less confusing, and has  inspired the watchmakers to continue looking for ways to use it beyond its research and development departments. “We want to move beyond traditional divisions and include departments that are directly involved with production and have pressing needs of their own,” Naito said.

Birdstone Proves Packaging Design with Clear 3D Printed Prototypes

Product: SLA Printing
Industry: Consumer Products and Retail

Anyone who has opened a box of crackers to find the contents reduced to broken bits and pieces knows firsthand the consequences of poor packaging. Carman’s, an Australian food company passionate about only using the best ingredients, is mindful of how it delivers its products to consumers to ensure a high quality experience before the first bite is ever taken. Therefore, when Carman’s launched its new Super Seed & Grain Crackers, the food company kept presentation and preservation top of mind, and enlisted Birdstone, an Australian packaging design agency, to design an engaging tray insert. Due to the various requirements they needed to balance, multiple prototypes were required to demonstrate the proposed designs both aesthetically and functionally.

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Balancing client requirements in packaging design

The packaging considerations in play for Carman’s were multifaceted: it needed to be easy to open, functional as a serving vessel, and enable Carman’s customers to reclose the container for storage. For ease of access, it was determined that the crackers should be stacked in three columns with room to encase the top crackers without crushing them, but also be easy to fill to not disrupt the production line. Lastly, the packaging needed to meet the retailer requirement for vertical packaging to maximize differentiation on the shelves. There was also a question of on-shelf instability due to the light weight of the product and the properties of the tray material.

Birdstone knew that arriving at the correct design would require accurate prototypes, and therefore reached out to 3D Systems On Demand Manufacturing due to previous successful collaborations.

Collaborating to deliver functionality and build brand equity

Birdstone worked closely with Carman’s marketing and product development teams as well as its packaging supplier to review and narrow the packaging design concepts to two. From the outset, the top priority was to maintain supply chain efficiency throughout packaging manufacturing and product filling, followed closely by building brand equity into the tray with an effective and hassle-free customer experience. Relaying this information to 3D Systems On Demand Manufacturing, Birdstone and the 3D printing service bureau talked about the requirements for the prototypes.

Due to the complexity of the casing designs and unique functional requirements involved, 3D Systems’ On Demand Manufacturing experts helped Birdstone select the most suitable prototyping process, materials, and finishing process to meet its outlined requirements. Using Stereolithography (SLA) 3D printing on 3D Systems ProX® 800 machine, 3D Systems built both a one- and two-piece prototype in Accura® ClearVue™, a rigid and tough clear 3D plastic material offering the highest clarity and transparency on the market.

Prototyping functional and aesthetic packaging

In just four days, the SLA prototypes were printed and finished to meet Birdstone’s quality and realism requirements. 3D Systems’ On Demand Manufacturing experts followed the premium finishing protocol for Accura ClearVue to deliver water-clear prototypes through a process of wet and dry sanding followed by clear coating. These prototypes were then submitted for manufacturing tests and consumer research to validate and rate the success of each concept, and to assess the performance and limitations of each packaging option at all critical touch points.

At this stage, Birdstone ordered four copies of the leading packaging design from 3D Systems On Demand Manufacturing, which were created using 3D Systems’ cast urethane process. The preferred SLA prototype was used to make a mold which was then used to cast additional water-clear copies using polyurethane, a material very close to what would be used for the final product.

Arriving at the final design

Following full evaluation of the clear prototypes, the final design was officially selected: an attractive one-piece clamshell case, uniquely contoured to the shape of the stacked biscuits. According to Grant Davies, Director, Design & Strategy at Birdstone, “The final design plays to the strengths of the packaging material and provides a secure, re-useable home for the crackers throughout the supply chain and into the customers’ hands. It is functional enough to be filled, stylish enough to serve from, and securely re-closeable for on-the-go snacking.” Birdstone says that by adding another level of consumer engagement through functional and aesthetic packaging, Carman’s is able to offer a deeper brand experience beyond consumption.

Carman’s exciting range of crackers has forged a new place in the market for the company, and the tray has earned it many fans through the cleverness and convenience of its design. Birdstone says it is delighted to have contributed to a successful final product for its client, and to answer the unique challenges of the project within a tight deadline. “As usual,” says Davies, “3D Systems On Demand Manufacturing was a wonderful partner and worked with us to provide the most effective and appealing concept prototypes within the project budget.”

Birdstone’s packaging insert for Carman’s Super Seed & Grain Crackers was a 2018 finalist in the Packaging & Processing Innovation & Design Awards.

Glass Bottle Redesigned with Confidence Using Clear SLA 3D Printing

Product: SLA Printing
Industry: Consumer products and retail

Packaging redesigns are a serious undertaking. On the marketing side, changes are visual and emotional; on the manufacturing side, changes cost money. Before making the investment to overhaul its glass bottle tooling systems, the maker of Australia’s James Boag’s Premium Lager needed to know an update to its bottle would not be change for change’s sake. It needed to be sure the new bottle would look good and be well received by customers. Ideally, this confidence would come before spending major time and capital on the project.

As the supplier of Boag’s bottles, Orora had skin in the game to validate the design quickly and accurately. Orora’s Innovation & Design team put wheels into motion by contacting 3D Systems On Demand Manufacturing, a long-time partner, to develop a state-of-the-art 3D printed prototype. Keeping Boag’s existing supply chain processes top of mind, a new-look bottle was designed to comply with the manufacturing infrastructure already in place to help avoid expensive and time-consuming changes.

3D printing a lookalike for glass

To get Boag’s buy-in on the new design, a credible appearance model was needed for evaluation. To be convincing, the 3D printed models needed to have the same clarity and hue as glass as well as the same in-hand heft. 3D Systems’ On Demand Manufacturing experts accounted for weight disparities by adjusting the interior wall thickness of the design file based on the density of the selected stereolithography (SLA) resin, and then got to work on color-matching to achieve the iconic green of the classic Boag bottle.

Using 3D Systems’ leading SLA 3D printing technology and VisiJet® SL Clear resin, 3D Systems’ On Demand Manufacturing experts printed four SLA prototypes. “Successful lab testing of 3D Systems’ clear materials verify they are the best solution for transparent 3D prints,” said Dr. Don Titterington, Vice President of Materials R&D, 3D Systems. “Used in a variety of demanding applications, clear materials deliver high-performing, cost-effective choices for functional, transparent prototypes.”

Once printed, the bottles were put through an in-house finishing protocol to bring them to final product quality. This included wet and dry sanding, applying a surface tint, and a final clear coat to deliver a glass-like sheen. With just a few simple steps, clear SLA prints can be transformed with incredible results. According to 3D Systems’ Tracy Beard, general manager for On Demand Manufacturing’s facility in Lawrenceburg, TN, thousands of clear parts are produced each week in the Lawrenceburg facility alone. “The materials are versatile enough to be quickly finished and tinted for perfect prototypes,” Beard says.

Fast feedback for fast progress

The appearance models were ready within a week, allowing Orora and Boag to quickly transition the new design to customer trials and gauge the public’s reaction. They filled the 3D printed bottles with liquid, outfitted them with a label and cap, and put them in a shop for monitoring. Feedback from these in-store trials indicated that the new design was a hit, clearing the new design for production.

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“The new James Boag’s Lager bottle has set a standard within Orora for the way packaging design and 3D prototyping can come together seamlessly with short notice,” said Orora’s Innovation & Design team. “It’s the sort of technology innovation that’s giving us a critical edge when it comes to developing best-practice bottling design and manufacturing solutions for our customers.”

BOA Dials In to Better Performance Fit Systems with Figure 4 Parts

Product: DLP Printing
Industry: Consumer Products and Retail

Whether they realize it or not, over half of the cyclists in the Tour de France rely on the BOA® Fit System as they churn out mile after mile on the course. BOA is also the common thread that connects workwear, medical bracing, and sports like golf, snowboarding, and trail running – as each integrates BOA’s patented three-part fit system into high-performance products, keeping workers and athletes dialed in.

The BOA Fit System is incorporated into the products of market-leading brands across industries that partner with BOA to give their users the best in performance. Available in a range of power levels designed to match the intensity of the sport and closure force needed for the product, BOA’s performance systems are designed to deliver a fast, effortless, precision fit.

The hunt for functional 3D printed materials

One of the main components of the BOA Fit System is the dial. The dials are engineered to three different power levels depending on the lace tensions achieved by the gear they are fitted to. This includes the high power snowboard dials with gear reductions for high torque that launched BOA’s success in 2001. Daniel Hipwood is a senior design engineer at BOA who spends his time working out the mechanical design for these products.

BOA has been using 3D printing to prototype for several years now, but according to Hipwood, it has been difficult to match BOA’s applications with the material performance they need. Because BOA’s products are small and mechanical properties are paramount, many 3D printing materials could only help BOA with concept verification and aesthetics.

“We’ve been really hamstrung by the materials available to us,” says Hipwood, explaining that the parts BOA was printing were turning brittle and not holding up over time. “We’d have a concept and three days later, if the part fell off a desk in a meeting, it would just shatter into a million pieces. It’s been a real challenge to find thermoplastic-like performance at the resolutions we need, and to actually 3D print parts that function at our scale and can still hold those properties.”

Although BOA’s workflow will still include small runs of pre-production injection molded parts for the foreseeable future, the company wanted to close the gap between 3D printed part durability and final injection molded parts so it could push its designs further, faster, and with greater confidence before beginning the tooling process. Its research led BOA to 3D Systems’ Figure 4 technology and materials.

Figure 4 3D printed part on fingertip

Taking testing farther with Figure 4

Figure 4 is a projection-based additive manufacturing technology that uses a non-contact membrane to combine accuracy and amazing detail fidelity with ultra-fast print speeds. Together with 3D Systems’ production-grade Figure 4 materials, BOA is able to use the Figure 4® Standalone to get early insights into production part performance. Rather than wait the typical three weeks for machined parts, BOA can now assess the viability of its designs in the same afternoon using Figure 4.

BOA uses several of 3D Systems’ Figure 4 materials, and is particularly fond of Figure 4® PRO-BLK 10. Unlike other additive materials BOA has tried in the past, this high precision, production-grade material has long-term environmental stability and thermoplastic-like behavior. This has proved highly beneficial and answered BOA’s search for a material that would deliver resolution and performance with the ability to hold its properties. The material is working exceedingly well for BOA’s purposes, and the company is conducting ongoing correlation tests between final production parts and Figure 4 parts to understand the threshold performance requirements it needs before moving on to production. “Sometimes it’s actually one-to-one, so they’re performing the same as our injection molded components,” says Hipwood.

As part of product development, BOA likes to take viable prototypes and get them on shoes early into the design process so testers can interact with them. Even for designs that will not go on to final production, attaching dials to shoes and putting them through routine abuse helps BOA gather design and performance data on what works and what doesn’t. This aspect of testing requires the dials to be sewn directly into fabric without molded holes. According to Hipwood, finding conventional plastics that can be stitched is difficult enough, let alone finding a UV cured material that will perform without cracking. “Punching a needle through plastic is a toughness problem. You need a material that is resilient, but still maintains enough stiffness to carry out its other uses. Part count reduction is key, so that stitched component may have other important functions that require a stiff plastic material,” says Hipwood. The fact that Figure 4 PRO-BLK 10 can be used to prototype in this manner has been a major help to BOA, saving time and money to quickly iterate its designs for the highest performance.

Along with its fit system, BOA is known for its lifetime warranty: The BOA Guarantee. Product quality out of the gate is paramount and having functional printed parts helps Hipwood and the team of engineers at BOA deliver new innovative products with faster design cycles and less redesign of components after tooling creation. “Everyone is striving to shrink and optimize their products, which makes it critical to identify the weak spots as early in the design process as possible to avoid finding problems when molds have already been created.”

Additional materials in use at BOA include Figure 4® TOUGH-GRY 15, a durable gray prototyping material, and Figure 4® ELAST-BLK 10, an elastomeric prototyping material. Beyond the small mechanical parts inside the lacing dial systems, BOA uses the Figure 4 Standalone to print aesthetic proofs of concept, end-use fixturing, and rubber-grip overmolds.

A track record of success

According to Hipwood, BOA’s decision to invest in 3D Systems’ technology was twofold. The first factor was BOA’s positive experience talking with the 3D Systems team, and the level of support and expertise 3D Systems demonstrated. The second factor was 3D Systems’ track record. As the originator of the 3D printing industry with an established and robust portfolio, BOA was confident in the longevity of its investment if it worked with 3D Systems. “Other options we explored felt kind of like an alpha or beta product that wasn’t quite tested,” says Hipwood. 3D Systems’ clear focus on innovation and advancing the state of additive manufacturing made the company stand out.

BOA is happy with its decision to bring Figure 4 onboard. “There are more than a few people here who can speak to how the printer is helping them validate their work,” says Hipwood.

Scanning pizzas fresh out of the oven with Artec Space Spider

Product: Artec Space Spider, Artec Studio
Industry: Consumer Products

When they take the pizza out of the oven, the last thing you think about is scanning it in 3D. But that’s exactly what a 3D scanning specialist did in Poland. Hours earlier, his client, the NuOrder advertising agency in Warsaw, received a call from Da Grasso Pizza, one of the most popular pizza brands in the country.

Da Grasso wanted to create animated ads for her different pizza styles, but there was a problem: how to make the pizza look as delicious as in real life. 3D modeling was quickly brazen, as it could not realistically represent all the organic shapes and surfaces of a Da Grasso pizza and its many ingredients.

That’s when NuOrder knew that 3D scanning would be ideal for the project. They contacted the Ambassador of Artec of Warsaw 3D Master to tell him the requirements of the work. 3D Master has many years of experience in a wide range of 3D scanning and printing applications, including CAD design, technical consulting and more.

For the Da Grasso Pizza project, 10 high-resolution 3D color pizzas would have to be scanned, with enough detail to show off each slice of pepperoni, onion, shiny olives, as well as its golden crust and layers of melted cheese.

Also claiming, 3D Master reverse engineering specialist Adam Rajch knew Artec Space Spider would be perfect for the task. With an accuracy of 0.05 mm, and capable of capturing incredible levels of detail in a single pass, this handheld 3D scanner has proven extraordinary for small objects in fields as diverse as quality control, reverse engineering, healthcare, forensic medicine, and other fields.

Rajch got going when he touched scan. The photo studio where the scan was performed has its own oven, which made it possible for the pizzas to be scanned at the right time. Just after leaving the oven, Rajch carefully divided each pizza into eight portions of the same size, making sure to separate them approximately one inch (2-3 cm), to allow the capture of the edges of the pizza.

From that point, it took a total of 5 to 7 minutes to scan each surface of the pizzas and all those irresistible ingredients. No sprays or markers were used in the scan. However, because the cheese was so juicy and sometimes made the surface too reflective to scan well, Rajch had to gently clean the pizza with a paper towel to absorb excess fat, making scanning much easier.

Rajch then processed the scans in Artec Studio. He first used the global register, followed by sharp blending, then simplification of the mesh by precision, and filling gaps when needed. All that was needed was to add the texture, and the 3D models were ready to be exported as OBJ files.

Once the NuOrder advertising agency received OBJ files from 3D Master, they launched their creative gears, short film specialists, 3D animation of products and TV characters responsible for achieving great results at affordable prices for sales and marketing campaigns.

NuOrder’s team of animation specialists used 3ds Max, as well as Adobe Photoshop, After Effects, and Zbrush to build the ultra-realistic 3D models and prepare them for the animation sequence. Loose elements of pizzas, such as arugula leaves, olives and cherry tomatoes, were incorporated separately.

NuOrder Creative Director Daniel Dudek described the project as this:

“We collaborated with 3D Master to create the 3D pizza scans needed for the Da Grasso spot. The challenge was that the pizza not only had to look appetizing, but the file sizes had to be optimal for the models to be easy to work with and to be able to animate in the end. Because the customer is a chain of pizzerias, photorealistic results and aesthetics were the top priority.

“In the end, the 3D scan turned out to be better than the product photo shoot. We are delighted with the result.”

You can see the results in the video: